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  • The Cultural Branding of Snoop Dogg: From Rapper to Icon
    By on July 1, 2010 | Comments Off  Comments

    On April 4, 1992, a small record label named Solar Records released the soundtrack to ‘Deep Cover’, a crime thriller starring Laurence Fishburne and Jeff Goldblum. The album was largely forgettable with the exception of the title song, a vicious, unrelenting back-and-forth hip-hop track between Dr. Dre and his protege, an unknown rapper from…


  • Microsoft discusses Wii-esque Project Natal branding
    By on October 23, 2009 | Comments Off  Comments

    While we may be nervous about Microsoft’s Project Natal branding strategy — remember, that’s just a codename — the suits in Redmond share no such concern. That’s because the Natal project is following Nintendo’s lead in more ways than just easy-to-play, motion-based technology. It’s also following Nintendo’s branding strategy.