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  • Beer Binge: Bud Light buys ALL ‘Saturday Night Live’ airtime
    By on October 16, 2009 | Comments Off  Comments

    The Anheuser-Busch ad buy, for the Oct. 17 episode, marks the first time in 35 seasons of the show that a single marketer has bought all its national commercial time, according to NBC. It’s designed to grab attention for Golden Wheat, which the brewing giant introduced on October 5.